Natan Dvir “Coming Soon”
“Coming Soon” is an exploration of our visual relationship with the branded city centers and the commercial environment we live in. In recent years, a kaleidoscopic net of huge billboards has enveloped the commercial hubs of New York City. The branding of the cityscape has become so ubiquitous, that the colorful, monumental advertisements, looming over the narrow streets, seem to be virtually unnoticed by the passersby. Giant billboards both dominate the urban landscape and blend into the background. Always in the peripheral vision, these ads turn the people moving through the space into passive spectators. The ephemeral nature, massive size and saturated colors of the ads create a fluid cinematic experience for the observer. People inhabiting the space underneath are pulled, unaware, into a staged set, the reality of the street merging with the commercial fantasy of the advertisements.
Natan Dvir is a photographer who focuses on the human aspects of political, social and cultural issues. He received his MBA from Tel Aviv University and his MFA in Photography from the School of Visual Arts (NY), after which he became an adjunct faculty member at the International Center of Photography (ICP). Based in New York he photographs around the world represented by Polaris Images agency and Anastasia Photo gallery.
Natan’s main projects were exhibited in many solo and group exhibitions in the United States, Europe, South America and Israel including the Museum of Fine Arts (Houston), Portland Art Museum, Museum of Contemporary Art (Cleveland), International Center of Photography (New York), Anastasia Photo Gallery (New York), Houston Center for Photography, Center for Photography in Woodstock, Museo de Antioquia (Medellin), Festival de la Luz (Buenos Aires), War Photo Museum (Dubrovnik), Christie’s (London), Kultur Bahnhof Eller (Düsseldorf), and Tel Aviv Museum of Art.
Natan’s work has been published by leading international magazines including The New York Times, Newsweek, Wall Street Journal, Der Spiegel, Stern, The Times, Paris Match, and Le Monde among others. His work has received recognition wining prizes around the world including the Picture of the Year (POYi), PDN Photo Annual, American Photography, International Photography Award (IPA), and Critical Mass top 50.
The “Coming Soon” exhibition is available to see outdoors, on Merkurijus wall (Laisvės av. and Daukanto str.) till 11 of October.